- Credits: Julian Garnier
- This H&M campaign offers a delicate browsing among the clouds. Smooth camera movements and sleak animations.
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Added November 30, 2021
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Wear The Waste by H&M
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loadmo.re is Kim Lê Boutin's personal selection of unconventional web references. It collects distinctive mobile experiences as a living archive for design inspiration. To keep up with updates, follow us on Instagram.
Launched in 2021, loadmo.re is the first-ever collection dedicated to mobile websites.
It highlights the shift of digital culture from desktop to handheld devices, offering a space where mobile-first design can be seen, compared, and celebrated.
loadmo.re is rooted in the idea of positive friction©: embracing irregularity and resisting standardization to reclaim agency in digital spaces. Through this archive, I am hoping to inspire designers to imagine alternative paths for mobile design and spark new conversations within our communities.
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